S.E.O. is an acronym for “search engine optimization”. It is the process of improving the visibility of a website or a blog or a web page in search engines by natural or unpaid (organic or algorithmic) search result. Mainly, the earlier (or higher on the page), and more frequently a webpage or site appears in the search results list, the more traffic or visitors it will recieve from the search engine users. SEO may targets different types of search, including images search, video search and industry- specific vertical search engines.By internet marketing strategy, SEO considers how search engines work and what people search.Every search engine places signify on many factors such as the design and layout, keyword density and the number of pertinant sites linking to and from website. Search engines are always use to change their ranking algorithms in order to index the most pertinant sites.
Other factors on which the search engine placement include are the following
- Keywords: Choosing the right keyword for specific results.
- Link popularity: Its the number and quality of heading links pointing to a particular web site.
- Click popularity: The measure of bearing of sites obtained by notifying which sites or web pages are clicked the most and the time user spend on it.
- Website themes: Create SEO copywriting text having pages broken down into “categories”